Complete Guide to Developing a Mobile Strategy

mobile strategy - credit:www.flickr.com/photos/williamhook/Do you have a mobile strategy?

Your mobile strategy can no longer be an after-thought.  Smartphone sales continue to grow rapidly.  There were over 300 million smartphones shipped in the second quarter of 2014, up 25% from the second quarter of 2013.  With the release of iPhone 6, there is now an even more aggressive marketing push by all of the major carriers to up the ante in terms of pricing and data – all likely to increase mobile usage. [Read more…]

Website Competitive Analysis: Top Free Tools to Analyze Your Competition

Website Competitive Analysis - credit: https://www.flickr.com/photos/cpstorm/Every time I analyze my competition, I uncover great opportunities…and so can you!

There are many compelling reasons to analyze your competition.  When I was still working in corporate jobs, we would do competitive analysis as part of our strategic planning process.  One key component of this planning process was a “SWOT” analysis.  SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats.  When you perform a SWOT analysis you are identifying key strategic factors that can help or hurt the success of your business.  In order to correctly perform a SWOT analysis, you must look at the market and your competition. From a blogging perspective, there are many benefits of taking a closer look at your competition.  These include:

  • Traffic – understanding where they get their traffic from.
  • Monetization – what their revenue sources are.
  • SEO – search engine rankings and linkbuilding activities.
  • Marketing approaches – branding, positioning, email subscriptions and more.
  • Differentiation opportunities – how your website can provide a unique experience.

[Read more…]

Essential Adwords Tips and Tricks

Essential Adwords Tips and TricksI’m a big believer in keeping up-to-date on all of the inner workings of Google’s Adwords program.  Unfortunately, the program has grown so complex that it is nearly impossible to know all of the top Adwords tips and tricks that can help you efficiently optimize your account.

In this post I have started compiling some of the most useful Adwords Tips that I use on a routine basis for my campaigns.  As I discover more tips, I plan on adding them here. [Read more…]