Safe Link Building Strategies and 9 to Avoid

Link Building Strategies- | CC BY 2.0Is link building safe in 2014? Is it still worth it? Should I be doing it?

There is much confusion over if “SEO is dead”, or what link building strategies are safe.  This 2014 link building strategies guide will present safe and effective link building techniques as well as link building tactics that you should stay away from.

Links have been an important part of the SEO landscape ever since Google began using them as a key ranking factor back in the late 1990s.  Originally, Google used links as “votes of confidence” in a page.  The more “votes” (links) a page received as well as who voted for (linked to) you determined your search engine ranking.  As SEO practitioners began aggressively building links (and trying to game the system), Google began to revise their algorithms.  Other ranking factors were introduced and “illegitimate” link building practices were punished.  Even so, the quality (and to a lesser extent quantity) of links in your link profile has a significant effect on your search rankings. [Read more…]

SEO 101: Part 2 – Keywords and SEO Ranking Factors

SEO 101 part 2This is Part 2 of our SEO 101 article series.  In SEO 101: Part 1, we explore fundamental SEO principles, learn how search engines work, and understand how web pages are ranked in search results.  In this article, we cover keyword research, on-site SEO and off site ranking factors.

Keyword Research

Keyword research is an important skill to master if you are interested in realizing significant traffic from search engines. The important aspects of keyword research can be broken down into four components:

  1. Volume – Identifying keywords that have sufficient enough search volume to make them worth your while
  2. Competition – Evaluating the competition for the keyword to understand if you have the ability to rank
  3. Intent – You should seek keywords that have the right intent associated with them. If you are an e-commerce site, you are looking for phrases that may contain purchase intent keywords such as “buy”, “review”, “best” etc.
  4. Content – The best keywords to optimize for are the ones that you are ready, willing and able to commit to developing significant content for. Your keywords/content should be chosen for their longevity. [Read more…]

SEO 101 – The Basics of Search Engine Optimization – Part 1

SEO 101 is intended to provide you with a basic (and updated) understanding of the various components of SEO. In part 1 of the article, we cover how search engines work and how they determine your rankings. In the second part of the article, we cover keyword research, on site SEO factors and off site SEO factors.

Before we get started, let’s make sure we are talking about the same thing:

“Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.” – Wikipedia

SEO is a term that is extensively used but not widely understood. The practice of Search Engine Optimization is intended to improve your rankings on the various search engines which will lead to increased traffic to your site. SEO is important because search engines are important. Most websites, especially newer ones without an established audience, will receive 50% or more of their traffic from search engines. Even established websites with a large audience of repeat visitors covet search engine traffic because it brings in new customers. [Read more…]